Blog Post

5 Things To Know About Ticket Reselling Before You Start

May 25, 2023

In other industries where reselling is common such as the Fashion industry and the Collectibles industry, there are few legal restrictions you need to be aware of as long as you pay your taxes. Unfortunately, the same cannot be said when it comes to ticket reselling. There are strict laws in place depending on things like which country you live in and what event the ticket is for (ie. is the ticket for a sports game or a concert). For example, in the UK there are no legal restrictions when it comes to reselling tickets in general. However, the resale of football tickets has been specifically outlawed. In the US meanwhile, laws vary from state to state with some states having almost no restrictions whilst the likes of New York only permit prices above face value by the greater of $5 or 10%.

You also need to be aware of the laws surrounding the use of bots and tools when it comes to obtaining tickets to resell. For instance, the use of bots to obtain tickets is prohibited in the UK but tools that allow you to pass queues are allowed. In conclusion, it is important to understand the specific laws and regulations that apply to ticket reselling in your jurisdiction as no amount of profit is worth breaking the law for.

2. Be aware of ticket sites and make accounts

Once you have ensured you can legally resell tickets, the next thing to familiarise yourself with is the sites on which the most profitable tickets are usually sold. TicketMaster, AXS, and Eventbrite are probably the three most important sites as they often get the best events and gigs. If you want to resell tickets you will need to be aware of how each of these sites operate and ensure you have an account on each. Like with sneaker reselling, it is possible to make multiple accounts on each platform as long as the details are different. However, some will have a limit on the number of tickets each household can buy.

3. Know how to obtain pre-sale access

Most high-profile events will have a pre-sale period a few days before the general sale where the tickets go on public sale. By getting access to pre-sales you will be one of the first people to have the opportunity to buy tickets and so you have first dibs on the most profitable tickets. There are many different ways in which event organizers offer pre-sale access. Oftentimes, the venue hosting the event will have a pre-sale period for people who have an account with that venue. The 02 in London is an example of an arena that often grants members early access to the most in-demand events. Certain credit card companies like AMEX also give customers pre-sale access to big events from time to time.

4. What tools can help with ticket reselling?

Depending on how serious you want to take ticket reselling, you may wish to invest more than just the cost price of the tickets themselves. There are numerous tools available to aid you in your ticket reselling journey. Listed below are a few of the most useful tools.

Inventory Management Software (e.g., Ticket Utils, Ticket Evolution): Such software enables you to organize and track your ticket inventory, including details like event, seat location, price, and availability, helping you manage and optimize your ticket reselling operations.

Ticket Analytics Platforms (e.g., Ticketmaster Analytics, Vivid Seats Data Platform): These tools provide insights and analytics on ticket sales data, allowing you to identify market trends, analyze customer behavior, and make data-driven decisions for pricing and inventory management.

Software to bypass queues (e.g., AYCD): These tools allow users to bypass long waiting queues and gain first access to their desired tickets.

The Juiced app is another great tool that can enhance your ticket reselling journey. Our experts provide all the information you could possibly need when it comes to reselling tickets, informing users of the most profitable drops, how to gain pre-sale access, prices, as well as any other information required to make the most money reselling tickets. To date, our members have sold over 300,000 tickets so be sure to sign up today if you’ve not already at

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5. Know where to sell tickets

Of course, it is important to know where you can actually sell your tickets once you’ve bought them. The best way to sell tickets is on local marketplaces like Facebook and social media. This is because most other sites have strict rules when it comes to reselling tickets that can be annoying to deal with. If you fail to sell locally then StubHub and Viagogo are probably the two best ticket reselling platforms. Additionally, the likes of TicketMaster and AXS sometimes allow for the listing of second-hand tickets depending on the demand of an event.

It’s important to inform yourself of each website’s policy before you list your tickets as you ideally don’t want to be waiting a long time to get paid. For example, Viagogo doesn’t pay sellers until 10 days after the event for which the ticket is valid takes place.