Blog Post

A Guide To Selling Electronics On Amazon

July 4, 2023

Electronics are among the top-selling categories on Amazon, providing a potentially lucrative opportunity if you know what you are doing. However, the intricacies of selling electronics can be a challenge if you’re not prepared. With that said, here’s a brief guide to hopefully help you better understand the electronics market on Amazon. Specifically, we will be discussing how to choose a niche to sell and also how you can possibly source products.

Choosing A Niche

The electronics market is vast, ranging from televisions and laptops to headphones and smartwatches. However, you can’t be a jack of all trades without potentially compromising the quality of your listings and understanding of your products, at least if you are just starting off. That’s why choosing a specific niche within the electronics category is important. Specializing allows you to concentrate your research, sourcing, and marketing efforts. It also establishes you as a trusted seller within that niche.

Perhaps the most popular niche at the moment in electronics is gaming-related items. Whether it be consoles or accessories such as headsets, these types of items have seen a huge growth in demand in recent years.

Even with that said, don’t just blindly go into this niche. When choosing a niche, consider factors like market demand, competition, and your own personal interests or expertise in the product area. High demand is good, but so is finding a unique niche that other sellers might be overlooking. Additionally, being passionate or knowledgeable about the products you’re selling will always make your job more enjoyable and potentially help you connect with customers better.

Sourcing Electronic Products

Once you’ve chosen your niche, you’ll need to source your products. The method of sourcing depends on various factors, including your budget, the niche you’re operating in, and the amount of time you can dedicate to the process.

Wholesale: One of the most common methods when it comes to sourcing electronics to resell is purchasing directly from manufacturers or wholesale distributors. This approach often requires a larger upfront investment as you’ll typically need to buy in bulk. However, the benefit is the potential for higher profit margins as you’re buying at the lowest possible price. When going this route, or any for that matter, always try to ensure that you are getting genuine products. Amazon is very strict about counterfeit electronics and can suspend your account if you fail to comply with their policies.

Retail Arbitrage: This is the process of buying electronics from retail stores (both physical and online) at a discount and reselling them for a profit on Amazon. This method requires time and effort in finding discounted products but requires less upfront investment than wholesaling. However, sometimes certain electronics can be bought at full retail price and still be popular. An example of this would be the PS5 which retailed at $500 originally. At one time, even paying this full price would have yielded you huge amounts of profit, although not anymore.

Dropshipping: Another method is dropshipping, where you sell electronics that you don’t actually keep in stock. Instead, when a customer buys a product, you purchase it from a third party that then ships it directly to the customer. This can be a lower-risk method of selling as you don’t need to invest in stock upfront, but it also usually results in lower profit margins. This method is probably best utilised with smaller products such as gaming accessories like controllers and headsets.

Liquidation and Returns: Another potential opportunity for sourcing can come from purchasing liquidation pallets or customer returns from larger retailers. These can often be bought for pennies on the dollar. However, it’s important to factor in the condition of the items and potential repair or refurbishing costs. There is also often a huge amount of risk and an element of luck involved in buying the likes of return pallets and is probably not the best method if profit is your priority.


The electronics market is constantly evolving. New products are released regularly, and what’s trendy today might be obsolete tomorrow. Therefore, staying on top of trends and adapting your inventory accordingly is crucial to remain competitive.

In conclusion, selling electronics on Amazon can be a profitable endeavour if approached correctly. By understanding Amazon’s policies, and staying on top of market trends, you can establish a successful electronics selling business on Amazon. As always, to stay informed about the latest trends in reselling, from electronics to collectables to sneakers, sign up for Juiced here. Our new app also features numerous tools to help you with selling on Amazon.