Blog Post

Best Niches For Ticket Reselling In 2023

September 5, 2023

As the landscape of ticket reselling evolves, at Juiced we are always on the hunt for the next lucrative niche. No longer confined to mainstream sports and concerts, ticket reselling has burgeoned into a myriad of specialized markets, each offering its own unique challenges and opportunities. So, what are the best niches for ticket reselling this year? In this comprehensive guide, we dive deep into the top 4 niches that promise to give you the most bang for your buck (or ticket) in 2023.

Esports Events

Esports has evolved from a niche subculture to a global phenomenon, with tournaments now garnering as much attention as traditional sporting events. This shift has opened up an unexpected but incredibly profitable avenue for ticket reselling. Take the annual Dota 2 tournament, The International, for instance. Tickets for these events sell out within minutes, and demand on the secondary market skyrockets. To give you an idea, the average resale price for a premium seat at last year’s event was more than double the original price. Meanwhile, the annual League of Legends championships come complete with halftime shows, live commentary, and mind-boggling cash prizes. The hype surrounding these championships equates to a staggering demand for tickets.

To educate yourself on this niche, monitor esports calendars and team performance. Knowing when and where key matches will happen helps you predict demand and set your pricing strategy.

Niche Music Festivals

Think of events like Burning Man or the Newport Folk Festival; they have a cult-like following but a cap on attendance, creating a perfect storm for ticket reselling. While these tickets may not fetch as high a resale price as, say, a Taylor Swift concert, they offer something equally valuable—consistency. The demand for these festivals may be niche, but it’s also consistent, providing a reliable source of profit if you pick the right festivals to invest in.

Mega Star Concerts

As we alluded to in the last entry, when icons like Taylor Swift or BTS announce a world tour, it’s not just an event; it’s an epoch in the pop culture timeline. The hysteria and euphoria surrounding these concerts often translate into rapid ticket sellouts. The chance to see a megastar perform live is a near-religious experience for hardcore fans, and they’re often willing to pay exorbitant prices on the secondary market. This niche is definitely the most popular when it comes to reselling tickets right now, mainly due to the number of stars that have announced tours.

Concerts often have multiple legs across different continents. Pay attention to how fast tickets sell out in the initial legs, as this is usually a good indicator of what to expect as the tour continues. Make sure to also monitor social media chatter as it can provide invaluable insights into which shows or special appearances are most anticipated. Also, many artists have partnerships with credit card companies that offer cardholders first dibs on pre-sale tickets. If you can get your hands on these, we highly recommend it.

Sports Events

Imagine the buzz surrounding the Super Bowl, or the UEFA Champions League Final. These high-stakes sports events are not just games; they’re cultural phenomena. Tickets for these events are as good as gold. From die-hard fans to corporate moguls looking to impress clients, the audience for these tickets is vast and diverse, pushing demand through the roof. This all helps to create the perfect ecosystem for ticket resellers.

Just as with esports, track team standings and player form closely throughout the season, especially in playoffs or qualifiers as these factors can significantly affect ticket prices. Many clubs also offer memberships which give early access to tickets.