Logos
Please do not edit, change, distort, recolor, or reconfigure the Juiced logo. Ensure
the logo is displayed in a clear PNG file, it’s important the detail within the logo is not blurred or faded
Download our
logo's
Text
Please only use our company name in formal business conversations. Public use of our name should strictly
use our primary name, the use of our secondary name is only ever publicly applicable if there is confusion
between another company named Juiced.
Primary name:
Juiced
Secondary name:
Juiced IO
Company name:
Juiced IO INC
Slogan:
Selling made easy.
Description:
An app that helps sellers source, list, and manage inventory.
Colors
Please stick to our primary colours. Juiced uses a mix of Purple, White, Red and sometimes black. We like to
keep things bright, hence the use of neon red and a colourful purple gradient
#000000
Primary text for all text aside from notes
#1F2128
Dark mode colour background and colour for unselected buttons on pop ups only
#242731
Dark mode colour for pop ups, table title background, items on hot items, unselected
sliders and input field colour for dark mode
#A5A5A5
Colour for notes text, dark mode loading fieldsor scroll wheels:
#F4F3F7
Colour for the website footer, light mode loading fields or input fields:
#F3EEF8
Background colour for all emails
#9E35F6
Accent colour and button colour for page, slider or back actions or hyper-linked text
#1B0A51
(270° linear gradient)
#F50319
Secondary accent colour and button colour for big or risky actions or error messages
#6FA25A
Secondary accent colour and button colour for success messages
#F0F00D
Secondary accent colour and button colour for notice messages
Typography
Please do not use all caps when writing within or about Juiced. It’s also important to ensure that fonts are
paired toghether appropriately, mixing bold headers and bold subheaders are a big no no.
Fonts
Montserrat normal
Montserrat medium
Montserrat semi bold
Montserrat bold
Pairing(s)
Pairing no.1
Header: Bold
Subhead: Medium
Pairing no.2
Header: Semi bold
Subhead: Normal
RULE: Bold/semibold should never be mixed and normal/medium should never be mixed. For example
you shouldnt have a title using bold and right below that there is a subtitle with semi bold.
Capital letters
Buttons: All buttons should have all words within the button starting with capital letters
Everything else: Everything else should start with a capital letter and no other capital letters
RULE: The use of ALL CAPS is strictly prohibited. Avoid using non black or white text unless there is
reasoning (for example some hyper-links we may allow you to use our purple to highlight it).
Corner radius
Please if you plan to use a different corner radius within marketing or product related material, request
explicit approval.
Pop-ups: 24
Small panels: 12
Buttons: 10-12
Input fields: 8
Icons
https://fonts.google.com/icons
RULE: All icons should use the “Outlined” option. The density, size and colour should remain as the default
option (1x, 24dp and black).
If an icon is not available via https://fonts.google.com/icons, please ensure the icon is approved before using it.