7 Sneaker Reselling Trends Emerging In 2024

Dezember 28, 2023

This sneaker market, known for its lucrative opportunities and fast-paced changes, continues to captivate as we head into 2024, despite not being at the level it was at a few years ago. As we delve into the top seven sneaker reselling trends of the year, this article aims to show you how technological advancements, shifting consumer preferences, and sales strategies are influencing the way sneakers are bought, sold, and perceived. Whether you’re a seasoned reseller or a newcomer eager to make your mark, understanding these trends is key to staying ahead in the competitive world of sneaker reselling.

Running Shoes Gaining Popularity

Traditional sports brands like Nike and Adidas have been staples in the sneaker resell market, but a shift is happening towards running shoes. Brands like New Balance and Asics are gaining traction, with sales surging as a result on platforms such as StockX. This trend reflects a broader consumer interest in various athletic and lifestyle footwear.

Strategy for Resellers: Whilst before the likes of Asics would have never been in the minds of those looking to make money with footwear, you should now look to expand your inventory to include these emerging brands. Pay attention to limited-edition releases and collaborations within these brands, as they can offer significant resale value.

Comfort is Key

The pandemic has shifted consumer preferences more towards comfort. Cosy and comfortable shoes, like Ugg boots and Birkenstock sandals, have grown in popularity of late. This trend is expected to continue, as we head into 2024.

Strategy for Resellers: Capitalize on this trend by familiarizing yourself with comfort brands, especially Uggs which have seen a huge resurgence lately, with numerous styles of shoes.

Physical Retail Stores for Sneaker Resale

The ‘hyped’ sneaker market is not just online anymore. Retail stores like Impossible Kicks and StockX are opening physical locations, which shows a trend towards blending the online and offline resale experience. Furthermore, savvy entrepreneurs are setting up their own physical stores, with some even offering consignment services that mirror StockX.

Strategy for Resellers: Consider setting up a physical presence or participating in local sneaker events and pop-ups if feasible. It could be an opportunity to expand your customer base and offer a hands-on shopping experience.

Fast Delivery Becomes Crucial

With the rise of instant gratification among consumers, quick delivery has become a critical factor. Platforms like StockX are investing in faster shipping options to meet these expectations.

Strategy for Resellers: Prioritize logistics and invest in efficient shipping methods. Offering fast and reliable delivery can be a significant competitive advantage in the reselling market.

The Rise of Sustainable Sneakers

Sustainability is increasingly important, with a shift towards eco-friendly sneakers. This includes shoes made from recycled materials and those produced with a lower environmental impact.

Strategy for Resellers: Incorporate sustainable sneakers into your inventory where possible. Brands focusing on green initiatives will likely see increased demand, making them a potentially lucrative addition to your offerings.

Leveraging Technology

Augmented reality (AR), virtual reality (VR), and blockchain are expected to play a significant role in the future of sneaker reselling. These technologies can enhance the buying experience and improve authentication processes. The likes of Nike have already ventured into the NFT world in this regard. Furthermore, apps such as Juiced can help ensure you streamline your selling service and also help you never miss a release.

Strategy for Resellers: Stay updated with the latest technological advancements. Consider integrating these technologies into your selling platforms to offer a more engaging and secure shopping experience.

Community Engagement

Building relationships within sneaker communities is gaining importance. Engaging with online forums, social media groups, and local sneaker events can provide valuable insights and business opportunities.

Strategy for Resellers: Actively participate in sneaker communities. This can lead to insider information, exclusive deals, and a stronger reputation in the sneaker resale market.


Staying ahead in the sneaker resale market in 2024 will require adapting to these trends, leveraging new technologies, and understanding the evolving preferences of the consumer base. By focusing on these areas, you can position yourself effectively in a dynamic and competitive market.