Job opening

Head of Email Marketing (USA)

May 17, 2024

$60,000 - $80,000

Remote, USA

About Juiced

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At Juiced we’re building the future of selling online – where sellers can easily source, list, and manage their products with the click of a button.

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Juiced in its current form is a web-app that gives online sellers access to; tailored product recommendations, cross-marketplace listing, inventory/order management, seller analytics, 70+ educational tutorials, and much more. We currently have integrations with eBay, Facebook Marketplace, Amazon Seller Central, Shopify and StockX, allowing sellers to sync everything they do on Juiced to their connected seller accounts.

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This is just the start though. Our vision is to build a fully autonomous AI-powered reselling super-platform that can run someone’s online resale business on autopilot. Utilizing the power of AI to connect our existing semi-automatic infrastructure, and with plans for a large Series A round later this year, we hope to make this a reality over the next 2 years.

 

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What’s Next

 

To date, we’ve done over $1 million in revenue from the Juiced Discord beta service. In March last year, we secured $100k in investment for 10% equity from 2 veteran angel investors.

 

We’ve mainly bootstrapped our company to date, leveraging various ventures such as Juiced’s Discord membership, our marketing agency, and other revenue streams to sustain us as we developed Juiced’s software platform – which was always the long-term goal for us.

 

Our founding team consists of three co-founders: Ben, the CEO, overseeing business operations in Miami, US; Shubham, serving as CTO and handling backend development in Dehradun, India; and Suraj, our CPO focusing on frontend development, also based in Dehradun, India.

 

As we reach a pivotal stage in our growth, we recognize the need to expand our marketing team beyond just our existing part-time staff at our marketing agency, Valiant.biz. Therefore, we are actively seeking to hire a Head of Email Marketing, a Paid Advertising Campaign Manager, and a Technical SEO Specialist. These new hires are crucial to the upcoming release of the Juiced 2.0 platform.

 

If you’re seeking an easygoing job with unlimited PTO, then this job isn’t for you. We’re searching for hardcore marketers who are up for the adventure of a lifetime and who share our passion and commitment to building the future go-to platform for sellers worldwide.

 

 

Compensation & Perks

 

💸 $60,000 to $80,000 in annual salary (compensation is flexible based on skills, experience, and accomplishments).

👑 Performance-based stock options (stock options will be decided and agreed upon based on accomplishments and results generated after hiring).

🌆 Miami Beach, ocean-facing beach-front apartment workspace (check out our workspace here). This position is remote, however, if based in Florida, you may utilize our workspace and the amenities listed below.

🌎 Flights, visa sponsorship, and accommodation for team meetups or employee relocations (we recently spent a month in Bali, and have plans for more trips in Europe and the USA later this year).

💪 State-of-the-art gym access, swimming pool, indoor sauna, Cuban restaurant, and our favorite; the beach is right on our doorstep.

 

 

Job Responsibilities 

 

– Handling all of the following email marketing-related responsibilities outside of copywriting and design.

– Scheduling email campaigns and setting up email automation based on business objectives.

– Managing our email designer and copywriter to create well-thought-out emails.

– Setting up proper email authentication practices to improve email deliverability and security.

– Adjusting the copy and designs of emails to optimize for conversions or clarity.

– Working with our website developer to create and optimize funnels/landing pages for campaigns.

– Creating a detailed technical and growth strategy for each set of email campaigns and automations.

– Cleaning and organizing email lists to ensure we only send campaigns to relevant and valid emails.

– Warming and creating email inboxes to ensure our sender reputation remains as high as possible.

– A/B testing small subsets of email lists before scaling email campaigns.

– Monitoring campaign performance and adjusting campaigns based on ORs, CTRs, trial sign-ups, and trial conversion rate.

– Work closely with other marketeers and the CEO to ensure email campaigns are inline with our broader brand and growth strategies.

– Creating email automations for key user or customer funnel events (user churn, trial signup, etc).

 

 

Required Qualifications

 

– 4 years of experience as an email marketer handling promotional campaigns.

– Experience with at least 1 of the following sending tools: Mailchimp, SendGrid, Sendy, Mailmodo, Constant Contact, Campaign Monitor, HubSpot, Marketo, or any other reputable email-sending software

– Experience with a deliverability testing tool (for example but not limited to Litmus, Return Path, GlockApps, etc).

– Experience with large-scale promotional campaigns (100k+ email lists for a singular campaign).

– A deep understanding of mail authentication, mail warming, and how to ensure emails are reaching inboxes at scale.

– Experience with SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance).

– Capable of setting up email automations and journeys if triggers are already provided with one of the above software.

– Must be United States or Canada-based.

 

 

Preferred Qualifications

 

– Experience with Stripo or other email design tools.

– Experience with HTML and CSS.

– Experience with Zapier or integrating/creating email APIs.

– Experience with Amazon SES.

– Experience with setting up email list pop-ups or funnels to collect emails.

– Experience with creating and optimizing conversion-focused funnels for promotional emails.

– Experience with sender reputation monitoring tools such as Sender Score or Postmaster.

– Experience with bounce management software such as NeverBounce and ZeroBounce.

– Experience with email automation tools such as ActiveCampaign, Pardot, Marketo, etc.

– Knowledge or experience with email marketing compliance and privacy.

– Previous experience starting a business or experience working at smaller companies/startups.

– Bachelors or Masters in digital marketing, consumer behavior, public relations, or equivalent experience.

– Knowledge, or interest in reselling, online selling, or e-commerce.

– Based in Florida or willing to travel to Miami from time to time to meet up with the team.

 

 

Who We Need

 

– You’ve got positive energy. You’re optimistic about the future and determined to get there.

– You are looking for an exciting opportunity that isn’t just about the money.

– You’re comfortable with agile workflow and are quick to iterate.

– You work well with direct, rapid, and candid feedback.

– You’re both an active communicator and an eager listener.

– You’re passionate about email marketing and have high standards.

– You are willing to take 100% responsibility for your campaigns performance.

– You’re willing to go outside of your comfort zone and you’re up for new challenges.

– You are a very hard-working and driven person, and are flexible with your work days/hours.

– You have a winners mindset. You want to win and you’re not satisfied with the status quo.

– You are comfortable with startup culture. It’s casual, and not corporate, but is demanding.

 

Apply

Please provide your current employment status.
Later into the recruiting process we will ask for proof to back up your responses and verify your technical abilities through a technical interview so please answer as accurately as possible.
Later into the recruiting process we will ask for proof to back up your responses and verify your abilities through a interview so please answer as accurately as possible.
List each company you've worked at, link them and tell us the duties you had (eg: Juiced / juiced.io / In charge of campaign management, Valiant / valiant.biz / Built a new email design, etc).
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