How To Automate A Shopify Store: Tips and Tricks

Shopify is a platform that has become somewhat of a goldmine for resellers, drop-shippers, and other online entrepreneurs. However, scaling your Shopify store and taking it to the next level can be quite daunting. One way in which you can do this is by automating your store as much as possible. Automation can not only streamline your Shopify operations but also help you maximise your profits. As such, in this article, we will look at some strategies for Shopify store automation as well as some tools you can potentially use to help also.

Strategies and Tools for Shopify Store Automation

Automate Order Fulfillment

This aspect of your Shopify store automation cannot be overstated. Manual order fulfilment can be time-consuming, especially as your store grows and orders increase. Depending on whether or not you stock your own products, there are a couple of different options you can use as we will discuss now.

Drop-Shipping: If you are a drop-shipper, using platforms like Oberlo or Spocket, you can connect directly with suppliers. This means that when a customer places an order, the supplier is immediately notified and handles everything from packaging to shipping. This process eliminates most of the need for inventory management on your end.

Tool – Oberlo: For drop-shippers, Oberlo is a must. This tool connects your Shopify store with suppliers around the world. It also automatically updates inventory and lets you add products to your store with a single click. Moreover, it is capable of processing orders.

Third-Party Fulfillment Centers: If you stock your products, utilizing fulfilment centres like ShipBob can be beneficial. With these kinds of services, you bulk ship your inventory to these centres, which handle the storage, packaging, and shipping of individual orders. This not only saves you time but also ensures a professional and prompt delivery service. With this option, you should still utilise an efficient inventory management system. This is just one area where the Juiced app can help you. As well as being an all-in-one hub featuring a cross-listing tool, we also inform you of the most profitable sneakers, collectables, electronics and more for you to sell. You can sign up for free by clicking here.

Automate Email Marketing

Email marketing is one of the most effective ways to increase customer engagement and drive sales. But creating and sending out emails manually can be a chore, so you should try to automate this process.

Welcome Emails: You should consider setting up a series of welcome emails to introduce new subscribers to your brand, offer discounts, and highlight popular products.

Cart Recovery Emails: Believe it or not, a large percentage of customers abandon their carts before completing a purchase on Shopify. Automated emails reminding customers of their abandoned carts, perhaps with an added incentive, can significantly increase conversion rates.

Upselling/Cross-Selling Emails: Automated emails that recommend additional products related to a customer’s previous purchases can also drive more sales. This works particularly well if you are dropshipping as you can offer a wide range of additional products.

Tool – Kit: Kit is a virtual employee for your Shopify store. It can set up Facebook ads, email marketing campaigns, and even recommend products to your customers.

Automate Customer Service

Excellent customer service is crucial for any successful business, Shopify or otherwise. But as your store grows, handling all customer queries personally can become an almost impossible task. At the very least it is tedious and so implementing a chatbot can be a good option.

FAQs: A large portion of customer inquiries are often about the same topics, like shipping, returns, etc. A chatbot can be programmed to answer these standard questions every time they are asked.

Order Inquiries: Bots can also help by providing real-time updates on order statuses, reducing the number of inquiries you need to handle personally.

24/7 Availability: One of the most significant advantages of a chatbot is that it can provide customer service round the clock, improving your store’s customer service accessibility. This is something that is impossible to achieve without automation and so is definitely an advantage.

Tool – Zendesk: This is a tool that can be integrated into your Shopify store to answer customer questions around the clock. It can provide information on order status, shipping policies, and more.

Final Remarks

Of course, there are many other ways in which you can automate your Shopify store but in this piece, we decided to cover just three ways. In the future, we may cover more. Automation is a powerful tool that can significantly improve the efficiency of your Shopify store but at the same time, not all aspects of your business should be automated.