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How To Use AI To Boost Sales On Shopify In 2023

Giugno 17, 2023

Over the last few months, Artificial Intelligence (AI) has taken the world by storm. But, can you use AI to help your business? Specifically, can AI improve Shopify sales and your overall store? The answer is of course very much yes it can. AI apps and integrations are revolutionizing the e-commerce landscape, providing intelligent tools that automate tasks, personalize customer experiences, optimize marketing efforts, and boost overall efficiency. With that in mind, here are 4 ways to use AI to boost your Shopify stores revenue.

AI Led Website Design

For many, designing a Shopify store is the most enjoyable part of the beginning of the process. However, for those of you reading who do not like this step, there is now a simple solution. There are now AI tools that are capable of creating a full-on store for you (or at the very least a store-front) in as little as 30 seconds. An example of this is Durable. Most of these tools offer a wide range of customizable templates and design elements, meaning you don’t give up total control of the design to AI. You can also usually control color schemes, fonts, and interactive features. Basically, you can make the store look how you like whilst putting in very little effort.

Some tools like Durable will also even generate a name for your store using SEO. Of course, the likes of ChatGPT are also capable of this.

AI-Powered Personalized Product Recommendations

These types of tools are ones that understand patterns in customer data and identify the links between different products. This is done by considering factors such as browsing history, past purchases, and items frequently bought together. Then using this information, the AI will generate highly relevant and personalized recommendations to the buyer, in a bid to tempt them to spend more in your store. An example of an app that does this is Wiser.

By displaying personalized recommendations on product pages or during the checkout process, you can create a tailored shopping experience that encourages customers to explore more of your offerings. This level of personalization not only enhances customer satisfaction but also increases the chances of cross-selling and upselling opportunities, which is important if you plan on scaling up your Shopify store.

What makes AI-powered recommendations so unique compared to recommendations done manually by you as the seller is that AI can learn and adapt based on real-time data, ensuring that the recommendations remain up-to-date and aligned with each customer’s evolving preferences, giving you a better chance of more sales

AI Chatbot Assistants and Customer Service

Customer Service is extremely important when selling on Shopify. It can be quite time-consuming however depending on the size of your business. That is why you should consider using an AI Chatbot, an example of which is Tidio. Most AI chatbots can be integrated with the likes of Facebook Messenger or else simply embedded directly on your website.

Unlike a human, these virtual assistants are available 24/7 and are capable of handling inquiries and guiding customers through the buying process. This instant assistance is obviously something even the most experienced Shopify seller couldn’t provide. In short AI Chatbots can help to increase customer satisfaction, reduce cart abandonment, and ultimately drive more sales by being constantly available.

AI Voice Search Optimization

Voice assistants such as Siri and Alexa have grown rapidly in popularity in recent years. These days 40% of people say they use voice search features. With this in mind, you may want to consider optimizing your Shopify store for voice search. For a while, this was hard to do but now there are AI apps that focus on voice search optimization. These can help you optimize your product descriptions, titles, and content to align with voice search queries.

By incorporating natural language and certain keywords, you can improve your store’s visibility in voice search results and attract more customers. Surprisingly right now, there do not appear to be too many AI apps available to help with this. Perhaps your best bet at the time of writing is Algolia.

AI Automated Marketing Strategies

Email marketing has long been used by Shopify sellers but with the advancement of AI, it has taken on a whole new level of effectiveness. AI-driven email marketing tools such as Brevo help you automate and optimize your email marketing campaigns and are capable of sending potential Shopify customers tens of thousands of emails a day. They also aim to be effective not just typical spam by analyzing your customer data, segmenting your audience, and delivering personalized emails at the right time.

All of this can massively help click-through and conversion rates, increasing not only the time customers spend on your site but also your revenue. As well as this, it saves you time which can be spent elsewhere on your business as AI can send emails in huge amounts of volume.