Email Marketing Account Manager

Job Responsibilities 

– Handling all of the following email marketing-related responsibilities outside of copywriting and design.

– Scheduling email campaigns and setting up email automation based on business objectives.

– Managing our email designer and copywriter to create well-thought-out emails.

– Setting up proper email authentication practices to improve email deliverability and security.

– Adjusting the copy and designs of emails to optimize for conversions or clarity.

– Working with our website developer to create and optimize funnels/landing pages for campaigns.

– Creating a detailed technical and growth strategy for each set of email campaigns and automations.

– Cleaning and organizing email lists to ensure we only send campaigns to relevant and valid emails.

– Warming and creating email inboxes to ensure our sender reputation remains as high as possible.

– A/B testing small subsets of email lists before scaling email campaigns.

– Monitoring campaign performance and adjusting campaigns based on ORs, CTRs, trial sign-ups, and trial conversion rate.

– Work closely with other marketeers and the CEO to ensure email campaigns are inline with our broader brand and growth strategies.

– Creating email automations for key user or customer funnel events (user churn, trial signup, etc).

Required Qualifications

– 3+ years of experience with creating, sending and optimizing promotional email marketing campaigns.

– Must be a resident of the US, UK, Canada, Europe, Australia, or New Zealand.

– Willing to commit to working full-time exclusively for our company (cannot be in school, running your own business, or working other jobs).

– Experience with at least 1 of the following sending tools: Mailchimp, SendGrid, Sendy, Mailmodo, Constant Contact, Campaign Monitor, HubSpot, Marketo, or any other reputable email-sending software. 

– Experience with a deliverability testing tool (for example but not limited to Litmus, Return Path, GlockApps, etc).

– Experience with large-scale promotional campaigns (10k+ email lists for a singular campaign).

– A deep understanding of mail authentication, mail warming, and how to ensure emails are reaching inboxes at scale.

– Experience with setting up SPF, DKIM, DMARC, and other email authentication practices.

– Capable of setting up email automations and journeys if triggers are already provided with one of the above software.