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Maximize eBay Profits: How To Set Up an eBay Store in 2023

June 2, 2023

eBay remains one of the most reliable online platforms for buying and selling goods. With its reputation for being a global marketplace that’s simple and convenient, it’s a top choice for many aspiring online entrepreneurs. However, if you’re planning on scaling your business and are still trying to sell items individually without a proper store setup, you’re not utilizing the platform to its full potential. Want to know how to set up an eBay store? Well, in this article, we will take you step by step through some of the keys to setting up an eBay store in 2023.

Step 1: Choose Your Subscription Level

Choosing the right subscription level is perhaps the most important thing when setting up your eBay store. Getting this decision right is vital as it can greatly influence your selling potential and the overall success of your store. eBay currently offers five subscription levels: Starter, Basic, Premium, Anchor, and Enterprise. Which one of these you decide to pick will depend on the size of your eBay business. Below is a quick overview of each level.

Starter: The Starter level is the entry point and the least expensive, ideal for new sellers or those with a very limited inventory. For only $4.95 per month (with an annual subscription), you’ll have access to 250 fixed-price listings per month, discounted fees, and the ability to create branded store pages.

Basic: The level above starter is designed for those who know what they’re doing but also don’t shift huge volume. At $21.95 per month (with an annual subscription), it offers 1000 free fixed-price listings and additional tools to manage your store, including more detailed reporting.

Premium: The Premium level is designed for larger volume sellers. For $59.95 per month (with an annual subscription), you’ll get 10,000 free fixed-price listings and even lower final-value fees, making it a cost-effective option for those with high-volume sales.

Anchor: This level is tailored for high-volume sellers with relatively big inventories. At $299.95 per month (with an annual subscription), it offers 25,000 free fixed-price listings, the lowest final value fees, and premium customer service.

Enterprise: The Enterprise level is the top-tier store subscription, really designed for those making a living off of eBay. For the very high price of $2,999.95 per month (with an annual subscription), it gives you 100,000 free fixed-price listings, priority customer service as well as a load of other benefits.

Step 2: Create and Personalize Your eBay Store

Once you’ve selected your subscription level, you will need to actually create it by navigating the relevant section on the eBay website. After this is done, you can begin personalizing your store and its features. This is where you can design your store’s name, storefront, and logo. You can also create categories for your items to make navigation easier for your customers and write a description for your store, to give potential customers an idea of what you sell and why they should buy from you. Once you feel you have your store personalized in a way that represents your brand then you are free to list your products for sale.

Step 3: Promoting Your eBay Store

Once it’s ready to go you should consider promoting your store. One way of doing this is by utilizing eBay’s promotional tools such as Promoted Listings. This feature enables you to boost your listings, giving them a higher chance of being seen by potential buyers. It operates on a cost-per-sale model, which means that you only pay the advertising fee when a buyer clicks on the promoted listing and purchases your item within 30 days. The fee charged for this will be a percentage of the final selling price.

You can also share your store and listings on social media, which may be particularly useful if you already have accounts you sell your products on (eg. an Instagram account for sneaker reselling).

Step 4: Managing Your Store

Once everything is set up and running, remember to monitor your store regularly. Inventory management is particularly important along with providing quality customer service. Try and make sure you have a good system in place for tracking what you have in stock and what needs to be restocked.

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If you fail to do this, you might find yourself canceling orders due to a lack of inventory, which could harm your seller’s reputation and lead to negative reviews for your store. Inventory management is just one of the many areas where Juiced can help you when it comes to selling on eBay. Our revolutionary app automatically imports your sales, orders, and more into one central hub and also allows for bulk listing on eBay. You can sign up for free today by clicking right here.