Job opening

Paid Advertising Account Manager

Mai 21, 2024

$48,000

North America, Europe & Oceania

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About Valiant

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Valiant is a full-service content creation and digital marketing agency for service businesses in the trading, reselling, sports betting, and e-commerce niches.

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Our clients include some of the largest companies in the online side-hustle niche including Whop.com, one of the largest digital marketplace in the world. Our current offerings include short-form video creation, email marketing, and paid advertising, among others. Over the next 12 months we have plans to expand and as a result are looking to hire additional marketing staff in our paid ads, social media, and email marketing teams.

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Our vision is to be the go-to marketing agency for all types of services that help people make money online. We are already very well known in the sports betting and reselling niches however are looking to venture much further into niches we’re less known in and build a market-wide reputation for ruthlessly outperforming other marketers in the space.

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Compensation & Perks

💸 $4,000 monthly starting salary.

📈 Up to $10k in monthly salary based on initial 90-day performance.

🌎 Full-time remote-based position with flexible working hours.

✈️ Flights, US visa sponsorship, and accommodation for team meetups.

Job Responsibilities

– Handling all of the following paid advertising-related responsibilities.

– Creating and managing paid advertising campaigns.

– Managing our graphic designer and copywriter to create well-thought-out advertising creatives.

– Communicating with clients multiple times per day to provide updates, conversate, and answer questions.

– Coordinating and managing any future paid advertising hires to ensure we maintain expectations and get clients results.

– Hosting and organizing weekly catch-up meetings and monthly performance recaps with all clients using our paid advertising services.

– Hosting and organizing daily stand-up meetings and weekly performance reviews with all relevant paid advertising staff.

– Setting up proper conversion tracking to closely monitor conversions and other KPIs.

– A/B testing ads, ad sets and campaigns to optimize for the best possible results.

– Adjusting the copy of ads to optimize for conversions.

– Working with our website developer to create and optimize funnels/landing pages for campaigns.

– Monitoring campaign performance and adjusting campaigns based on CTRs, conversions, conversion rates and other KPIs.

– Work closely with other marketers to ensure paid advertising campaigns align with client strategies and brand visions.

Required Qualifications

– 3+ years of experience as a paid advertising manager.

– Must be a resident of the US, UK, Canada, Europe, Australia, or New Zealand.

– Willing to commit to working full-time exclusively for our company (cannot be in school, running your own business, or working other jobs).

– Experience with at least 1 of the following advertising platforms: Instagram Ads, Google Ads, TikTok Ads, Facebook Ads, X (fka Twitter) Ads, Bing Ads and YouTube Ads.

– Experience with at least 1 of the following analytics and reporting tools: Google Analytics, Google Tag Manager, Platform-specific pixels (eg: Meta Pixel, X Pixel, TikTok Pixel, etc), and other reputable analytics platforms such as Adobe Analytics, Mixpanel, Databox, Data Studio, etc.

– A deep understanding of what creatives and copywriting will generate conversions on social media, especially on TikTok, Instagram Reels, Instagram Stories, Instagram Feed, and YouTube.

– Experience with running video ads (preferably short-form vertical video content on TikTok or Instagram Reels).

– Proven track record of getting companies’ return on ad spend (ROAS) within a reasonable time frame and most importantly at scale.

– Experience with retargeting based on clicks, email lists, and other core data points.

– Experience optimizing (and preferably creating) funnels using Webflow, ClickFunnels, WordPress, Wix, Leadpages, Whop, Patreon, Gumroad, Shopify, or any other platform that allows for no-code landing pages or sale of digital services.

– Experience with mid-sized to larger-sized advertising budgets (experience with managing at least $10k+ monthly ad spend is required).

– A deep understanding of different KPIs for subscription-based businesses (MRR, churn rate, trial conversion rate, etc).

– Experience running paid advertising for SAAS businesses, online paid communities, or other digital services outside E-Commerce stores.

– Must be fluent in English and capable of writing or adjusting copy for ads when required.

Nice To Have Qualifications

– Experience with attribution and analytics tools such as Google Attribution, SegMetrics, Triple Whale, Hyros, Branch, and Adjust.

– Experience with bid management and automation tools (Marin Software, Kenshoo (Skai), WordStream, Optmyzr, etc).

– Experience with keyword research and competitive analysis tools (SEMrush, Ahrefs, Moz, SpyFu, Keyword Planner (within Google Ads), etc).

– Experience with A/B testing and conversion rate optimization (CRO) tools including Optimizely, Unbounce, VWO (Visual Website Optimizer), Google Optimize, and other similiar tools.

– Experience with creative and ad design tools (Adobe, Canva, After Effects, etc) for adjusting ad creatives when convenient or when our design team is pre-occupied.

– Experience with Zapier or using paid advertising APIs (Google Ads API, Facebook Marketing API, etc).

– Previous experience starting a business or experience working at smaller companies/startups.

– Capable of writing JavaScript and Python for scripting and automating repetitive tasks.

– Bachelors or Masters in digital marketing, consumer behavior, public relations, or equivalent experience.

– Knowledge, or interest in reselling, online selling, or e-commerce.

– Based in Florida or willing to travel to Miami from time to time to meet up with the team.

Who We Need

– You’ve got positive energy. You’re optimistic about the future and determined to get there.

– You are looking for an exciting opportunity that isn’t just about the money.

– You’re comfortable with agile workflow and are quick to iterate.

– You work well with direct, rapid, and candid feedback.

– You’re both an active communicator and an eager listener.

– You’re passionate about paid advertising and have high standards.

– You are willing to take 100% responsibility for your campaign’s performance.

– You’re willing to go outside of your comfort zone and you’re up for new challenges.

– You are a very hard-working and driven person, and are flexible with your work days/hours.

– You have a winners mindset. You want to win and you’re not satisfied with the status quo.

– You are comfortable with startup culture. It’s casual, and not corporate, but is demanding.

Apply

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