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Tips and Tricks for Reselling Tickets on StubHub

Julho 5, 2023


Reselling tickets can be a very lucrative side hustle, or even full-scale business if you know what you are doing. The world’s biggest online platform when it comes to ticket reselling is without a doubt StubHub. It gets over 15 million unique visitors each month, making it the perfect place to resell the tickets you bought for profit. However, like any marketplace, there’s a learning curve to navigate and a strategy to master. If you’re looking to maximize your profits on StubHub, then this article is for you. Here, we have compiled five essential tips and tricks with the hope that they can make selling on StubHub a little easier for you. If you would like to learn more about how to resell tickets, collectibles, sneakers, NFTs, and much more then sign up for Juiced’s all-in-one app for sellers today by clicking here. Now though, here are 4 tips and tricks for reselling tickets on StubHub.

1. Understand StubHub Seller Fees

Arguably the first and most crucial step before you resell on StubHub is ensuring you can wrap your head around the platform’s fee structure.

As a seller on StubHub, you are charged a fee based on the listing price of your tickets. This fee is a 15% commission on the sale price as of this writing, which means if you list a ticket for $100, StubHub will take $15 as its commission.

It’s important to understand that this fee is deducted from your sale price, not added on top of it. That means if you’re looking to make $100 from a ticket sale, you would need to list it for approximately $115 to account for StubHub’s commission. However, buyers also pay a 10% fee on top of your listing price which may seem high but it’s actually quite low when compared with other ticket reselling platforms. Thus, even if you are listing high to negate the fees, chances are, your ticket will still be cheaper for buyers than it would be on the likes of SeatGeek.

The last thing to note is that if a buyer pays in a different currency, you might be subject to an additional currency conversion fee. However, ensuring that your ticket price reflects these potential costs will help maintain your desired profit margin and avoid any unwelcome surprises.

2. Utilise the Pricing Assistant Tool

The Pricing Assistant Tool is an automated pricing feature provided by StubHub, with the aim being to guide you in listing your tickets at the most competitive prices. This tool offers real-time pricing recommendations based on a variety of factors such as event popularity, ticket demand, seat location, and existing ticket prices for the same event.

StubHub’s algorithm continuously monitors the ticket market, adjusting its pricing recommendations as conditions change. This should help enable you to maintain competitive pricing without the need for constant manual adjustments, saving you valuable time.

Even still, this doesn’t mean you have to follow the Pricing Assistant Tool’s recommendations blindly as it may not necessarily account for circumstances that could cause a ticket to rise in price. However, it’s still a valuable tool for those unsure of where to start or if you don’t have the time to constantly monitor the market.

3. What is the Sell It Now Tool?

Another potentially useful tool provided by StubHub is its Sell It Now Tool. The Sell It Now tool is geared towards convenience and immediacy, taking it a step further from the Pricing Assistant Tool. If you have tickets to sell and simply want a quick sale, this tool can be your go-to option. Simply list your tickets as you usually would, but select the “Sell It Now” option.

Following this, StubHub automatically calculates a fair, competitive price for your tickets based on current market trends, event popularity, seat location, etc. You will then have the choice to accept this price and sell your tickets immediately, removing the need to wait for a buyer. Alternatively, you can decline the offer.

This tool can be great to inject some cash into your business which you may wish to spend elsewhere. Although this tool can be incredibly convenient, it shouldn’t be used constantly if you want to get the most out of ticket reselling. When the market for your tickets is booming and demand is high, it will usually be more profitable to list your tickets normally and wait for a buyer. However, if the event is fast approaching or if there’s less demand, using the Sell It Now tool can ensure you make a sale instead of potentially being left with unsold tickets.

4. Making The Perfect Listing On StubHub

When selling on StubHub, it’s crucial to provide detailed and accurate listings, as you would when selling any other item elsewhere. It’s not enough to simply state what event the ticket is for as you must include all pertinent information to make your listing as transparent and appealing as possible to potential buyers. This includes specific details such as the section and row numbers, whether it’s an aisle seat or not, the view from the seat (if available), and any included amenities like VIP access or parking. The more details you provide, the easier it is for buyers to understand exactly what they’re getting, which can increase the likelihood of a sale.

One tip we specifically recommended that can further enhance your listing, is to consider including a screenshot of the view from the seats if you have it or can obtain it. Humans are very visual creatures so this can provide a better understanding for any potential buyer.

Finally, whilst it might be tempting to oversell the perks of the ticket, you should remember that this can backfire. If a buyer feels they have been misled by a ticket description, they could lodge a complaint with StubHub, which could lead to penalties for you as a seller. Plus, it’s always good business practice, to be honest and clear with your buyers.

If you would like to learn how to resell tickets as well as sneakers, NFTs, collectables and more then you can sign up to Juiced free here.