Blog Post

The Juiced Guide To Making Money With Home Goods

December 8, 2023

While the likes of sneakers and collectables have their charm, the market for home goods is vast and often untapped. Believe it or not, these items, especially the likes of seasonal items, can be a goldmine for savvy online sellers. This guide will walk you through the process of making money by reselling home goods.

Understanding the Market

First and foremost, it’s essential to understand the home goods market. This market encompasses a wide range of products, from kitchenware and linens to decorative items and small furniture pieces. Seasonal items include holiday decorations, swimming pools for spring and summer, or cosy blankets for winter. These items are in high demand during certain times of the year and can be scarce, making them perfect for profit.

Where to Source Home Goods

Thrift Stores and Garage Sales

In thrift stores and garage sales, look for items that have a timeless appeal or are from a specific era that’s currently trending. Brands that are no longer in production can also fetch a good price. When at these sales, don’t hesitate to negotiate. Sellers are often willing to lower the price, especially towards the end of the sale.

Retail Arbitrage

Retail stores often dramatically reduce prices to clear out seasonal inventory. This is an excellent opportunity to purchase high-quality, brand-new items at a fraction of their original cost. Look out for post-holiday sales, end-of-season clearances, and Black Friday deals. By purchasing these discounted items and storing them until the next season, you can sell them for a considerable profit when they’re back in demand.

Online Marketplaces

Platforms like eBay, Facebook Marketplace, and Craigslist can extend your reach beyond local boundaries. Here, you can find a wider variety of items, often at competitive prices. Keep an eye out for listings where the seller is moving house and needs to get rid of bulky items quickly. These can be opportunities to acquire high-quality goods at lower prices.

Estate Sales

Estate sales can also be a goldmine for resellers of home goods. They often feature high-quality items like antique furniture, vintage kitchenware, and unique home decor. These items can be more expensive upfront but can fetch a much higher resale value. Estate sales are particularly good for finding bulk items or complete sets, which can be more appealing to buyers.

Auctions and Liquidation Sales

Auctions and liquidation sales are often overlooked but can be lucrative sources. They too offer the chance to buy items in bulk, often at below-market prices. While this might require a larger initial investment and space for storage, the profit potential can be significant, especially if you’re able to sell the items individually at a marked-up price.

Focusing on Specific Types of Home Goods

When selecting home goods for resale, some categories tend to be more profitable than others. Here are a few to consider:

  • Brand-Name Kitchenware: High-quality kitchen items from well-known brands like Le Creuset, KitchenAid, or Cuisinart can be resold at a good profit, especially if they’re in good condition or come in unique colours.
  • Decorative Items: Unique decorative items like vintage posters, hand-crafted ceramics, or artisanal textiles can appeal to many buyers looking for something special to add to their homes.
  • Small Furniture: Pieces like end tables, chairs, or shelves that are easy to transport can be very profitable, particularly if they have a unique style or are from a recognizable brand.
  • Seasonal Decorations: High-quality seasonal decorations, especially for major holidays like Christmas, Halloween, or Easter, are always in demand as the season approaches.

Utilize Timing and Local Platforms

The key to successfully reselling seasonal home goods is timing. You need to anticipate when demand will be highest for certain items. For example, start listing Halloween decorations in early September, or Christmas items in late October. This ensures that your items are available when buyers start looking for them.

Another key is to not overlook local selling options like Facebook Marketplace or Nextdoor. These platforms can be ideal for larger items or those that are costly to ship. They also allow you to capitalize on the local demand for seasonal items.

In conclusion, reselling home goods, especially seasonal items, can be a profitable venture. It requires patience, research, and a keen eye for quality and demand. By understanding the market, sourcing wisely, and timing your sales right, you can turn home goods into a rewarding reselling business. What is more, is that reselling home goods is often more scalable long term than selling hype items such as sneakers. Be sure to sign up to be notified of the launch of Juiced 2.0, where we will be informing members of the latest and greatest home goods to sell online.