These days there are numerous online websites where you can resell tickets you bought to profit off of. With so many choices, it can be hard to know what the best choice is. And so, today we will take a look at five major ticket reselling platforms, dissecting their features, quirks, pros, and cons with the aim being to give you as a reseller more knowledge on where to sell your tickets.
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1. SeatGeek
SeatGeek is a ticket aggregator and marketplace, making it a convenient one-stop shop for ticket buyers and sellers. Its innovative Deal Score system, which grades tickets based on price and seat quality, is what it uses to set itself apart from competitors, appealing greatly to buyers in particular. The selling fee on SeatGeek is 10% which is in line with or lower than most others on this list. However, they do charge buyers a whopping 20% meaning you as a seller actually only receive around 70% of what the buyer paid.
Despite this, the ease of listing tickets and the extensive reach that SeatGeek has arguably balances out the higher fees. You will be paid five to seven business days after the event, with the option of payment being made with either PayPal or direct deposit, something not offered by all platforms. There are some restrictions to selling on SeatGeek however. For starters, SeatGeek allows you to sell tickets already listed only on their platform, which means you can’t list your tickets on any of the other platforms we will soon discuss simultaneously. You also have less control of your pricing strategy as a seller on SeetGeak, which automatically adjusts prices based on demand. Overall though, SeatGeek is a solid option for you as a seller, with its huge customer base.
2. Vivid Seats
Vivid Seats has become a significant player in the ticket reselling game in recent years, boasting over 3 million tickets to events worldwide. Sellers are charged a 10% commission on all sales, in line with the lowest in the industry. One thing to note is that Vivid Seats requires all sellers to apply and be approved before they can start selling. This process may seem tedious, but it ensures a quality user base and helps your buyers have more trust. Meanwhile, payments are released via PayPal 7 days after the event date. In fact, one negative about Vivid Seats is that you can only receive your payout via PayPal and not through direct bank transfer.
Whilst a decent platform that’s very secure for both buyers and sellers, Vivid Seats unfortunately doesn’t offer much in terms of a unique selling point, compared to others on this list. On top of that, it has a relatively small user base, with its website getting around 15 million monthly visitors compared to our next site which gets over five times that in the US alone.
3. Ticketmaster
Ticketmaster is a veteran in the ticketing industry, mainly being a primary ticket source. However, it is also a hub for reselling. This dual role gives Ticketmaster a unique advantage: tickets listed for resale are integrated directly into their system, making it easier for buyers to find them. This, coupled with the platform’s huge user base in over 30 countries worldwide means it is arguably one of the best options you have.
One of the primary drawbacks of selling on Ticketmaster is the relatively high commission fee, which sits at about 15%. Another negative is that they often restrict the amount over the retail price you can list tickets up for, in a bid to prevent price gouging. However, its easy-to-use interface and quick listing process are another plus if you’re a seller. Payments are processed five to seven business days after the event occurs and the platform offers direct deposit.
4. eBay
As one of the earliest e-commerce platforms, eBay is another place for reselling concert, sports, and theater tickets. With a global reach, it’s arguably ideal for international events or tickets that may appeal to a broader demographic. eBay’s fee structure is straightforward, charging around a 10% final value fee on ticket sales, capped at $750. Listing tickets is a relatively easy process on eBay. You have the flexibility to set a fixed price or host an auction for their tickets, allowing them to potentially maximize their profits.
The best thing about selling tickets on eBay is the fact that you are paid instantly as soon as your buyer purchases. However, as it is not a platform specifically for ticket reselling, you often may find few customers, despite eBay’s huge user base. Thus, even with all its advantages you are probably better off selling on the last platform we will discuss in this piece…
5. StubHub
StubHub is the behemoth in the online ticket reselling space, offering a global platform with millions of buyers across the world. Its selling fees stand at around 15%, but this figure can fluctuate based on the category and pricing of the ticket. Buyers meanwhile only pay 10%, meaning you can charge more as a seller. StubHub offers an effortless listing process. You can list tickets by event or barcode, and the platform suggests pricing based on historical sales data. The user interface is intuitive, and the listing process is streamlined, saving you precious time. StubHub so provides sellers with a sales report to keep track of transactions and sales data.
The payment process is fairly standard. Once the buyer receives the tickets, the payment is released to the seller. Payments are usually processed 5-8 days after the event and StubHub like others offers direct deposits and PayPal as payment options, which can speed up the process.
Due to its huge reach worldwide, easy-to-use interface, and not cheap but still respectable fees, we would have to pick StubHub as our favorite platform for reselling tickets. However, as a seller, it’s all about finding the strategies that work best for you. Thus, StubHub may not be your best option. When choosing a site though, it’s important to consider fees, the listing and payment process, customer service, and the platform’s reach.