Blog Post

Where To Sell Online: The Ultimate Guide

December 19, 2023

In the digital age, online selling has become a cornerstone of retail and entrepreneurial success. With numerous platforms available, choosing the right one for your products can be a game-changer. This article will look into some of the top online selling platforms, each with its unique features and target markets.

Amazon – The Global Marketplace Giant


Amazon, known as the titan of e-commerce, offers an expansive platform that caters to a wide array of sellers, from individuals to large-scale businesses. With over 300 million active customer accounts worldwide, Amazon presents a vast potential market for your products.

Why Choose Amazon?

Massive Reach: Amazon’s extensive customer base means your products can be exposed to a huge audience, significantly increasing the chances of sales.

Customer Trust: Amazon has built a strong reputation for customer service and reliability, which can significantly boost your sales as customers feel more secure in their purchases.

Fulfilment by Amazon (FBA): This service allows you to store your products in Amazon’s fulfilment centres. Amazon takes care of packing, shipping, and customer service, making it easier for sellers to scale their businesses.


Competition: The platform is highly competitive, with multiple sellers often offering similar products.

Fees: Amazon charges a variety of fees, including referral fees and FBA fees, which can affect your profit margins.

Complexity: Navigating Amazon’s selling platform and adhering to its policies can be more complex than other selling platforms.

Shopify – The Entrepreneur’s Dream

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Shopify stands out as an e-commerce platform that empowers sellers to create their own branded online stores. It offers a range of customizable templates to design your store, making it an ideal platform for entrepreneurs who want to establish a unique brand identity.

Why Choose Shopify?

Brand Control: Shopify provides complete control over the look and feel of your online store, allowing you to build a unique brand experience.

Extensive Customization: With a range of themes and the ability to edit HTML and CSS, you can customize your store to your exact specifications.

Integrated Marketing Tools: Shopify offers SEO features and integrates with social media platforms, making it easier to reach your target audience.

App Ecosystem: The Shopify App Store contains thousands of apps to add functionality to your store, from marketing automation to inventory management.

Support for Multiple Sales Channels: Shopify allows you to sell not just on your website but across multiple channels including Amazon, eBay, and social media platforms.


Monthly Fees: Shopify charges a monthly subscription fee, and there can be additional costs for premium themes and apps.

Time Investment: Building and maintaining a Shopify store requires a significant time investment, especially in terms of marketing and SEO to drive traffic to your store.

Learning Curve: While Shopify is user-friendly, there’s a learning curve involved in setting up and optimizing your store.

eBay – The Auction and Buy-it-Now Pioneer

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eBay, a pioneer in online selling, offers a unique platform that combines traditional buy-it-now options with an auction-style selling format. With its vast user base of over 159 million active buyers, eBay provides a global marketplace for a wide variety of items, from electronics to collectables.

Why Choose eBay?

Diverse Selling Formats: eBay’s auction format allows for dynamic pricing, potentially leading to higher sales prices, especially for rare or in-demand items. The buy-it-now option offers straightforward, fixed-price sales.

Global Reach: eBay’s international presence offers sellers the opportunity to reach buyers around the world, expanding the potential market for your products.

Seller Protection: eBay provides various levels of seller protection, offering support in cases of disputes, non-paying buyers, and fraud.

Flexible Listing Options: Sellers can choose how they list their items, including setting reserve prices for auctions, offering buy-it-now options, and creating detailed listings with photos and descriptions.

Niche Markets: eBay is well-known for catering to niche markets and collectables, providing a platform for items that may not find a ready market elsewhere.


Fees: eBay charges listing fees and a final value fee, which can impact your profit margins.

Competition: The platform is highly competitive, with many sellers offering similar products.

Shipping and Handling: Sellers are responsible for shipping, which requires careful handling and customer communication, especially for international sales.

Facebook Marketplace – The Social Media Integrated Platform

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Facebook Marketplace has grown significantly since its inception, evolving into a platform that combines local sales with the option for shipping, backed by the immense user base of Facebook.

Why Choose Facebook Marketplace?

Social Media Integration: Being integrated with Facebook, the marketplace benefits from a vast network of potential buyers and easy sharing of listings within your network or local buy and sell groups.

Local and National Reach: While initially focused on local sales, Facebook Marketplace now supports shipping options, allowing you to reach a wider audience beyond your local area.

Low Fees: For items that require shipping, Facebook charges a 5% selling fee or a flat fee for lower-priced items, which is relatively lower than many other platforms.


Payment and Shipping Responsibilities: For shipped items, sellers are responsible for handling payments and shipping logistics, which can add complexity to the selling process.

Limited Seller Protections: Compared to more established online marketplaces, Facebook Marketplace offers limited protections for sellers, which can increase the risk of scams or disputes.

Varied Buyer Intent: Given its social media nature, the seriousness and intent of buyers can vary significantly.